Shaping fashion’s visual economy.

Cake Media Group is a fashion and beauty media company that operates a portfolio of independent photo and video production studios, including The Line Studios and Zeelum. Based in New York with a West Coast presence in Los Angeles, Cake Media Group gives fashion, beauty, jewelry, and accessories brands unified access to e-commerce, on-model, editorial, and AI-enabled production — all under one roof, working as one.

Zeelum and The Line Studios are two fashion and beauty photography production studios under Cake Media Group, each built for a different use case. Zeelum is an e-commerce photography studio engineered for speed and scale, producing high volumes of product imagery for brands with large SKU counts. The Line Studios is an elevated, brand-led production studio for heritage houses, beauty labels, and emerging brands, with AI-enabled workflows available.

Choose Zeelum if you need an e-commerce photography studio for catalog, wholesale, on-figure, and product shoots at scale. Choose The Line Studios if you need elevated fashion or beauty photography for PDP imagery, campaigns, lookbooks, and editorial content. Not sure? Contact Cake Media Group and we'll route your brief to the right studio.

Yes. Many fashion and beauty brands pair Zeelum for ongoing e-commerce and wholesale photography with The Line Studios for elevated PDP imagery, seasonal campaigns, and editorial. Both studios operate under shared Cake Media Group standards, which keeps quality and handoffs consistent across projects.

Cake Media Group operates on both coasts. The Line Studios runs out of New York and Los Angeles, offering dedicated coordination across the East and West Coasts. Zeelum operates as the group's high-volume e-commerce photography studio. Brands anywhere in the U.S. can ship product or shoot on location with the right studio.

Cake Media Group produces e-commerce product photography, on-model and on-figure photography, ghost mannequin, flat lay, still life, beauty close-ups and swatches, lookbooks, campaigns, editorial, and video. Work spans fashion, beauty, jewelry, accessories, and home — across both high-volume catalog production and elevated, brand-led shoots.

Cake Media Group applies AI where it creates the most value — never by default. AI-enabled workflows are available across the group's studios to accelerate work like background and ghost-mannequin processing, retouching, and high-volume throughput, while preserving the craft and quality standards each studio is known for.

Submit a project inquiry through the Contact page with your brand, scope, and target timeline. Cake Media Group will match your brief to the right studio and schedule a call within a few business days.

Cake Media Group works with fashion and beauty brands across every tier of the market — heritage houses, performance and activewear labels, prestige and indie beauty, DTC challengers, and category leaders. Clients include Khaite, SKIMS, Brooks Brothers, FILA, Faherty, Disney, and Netflix.

Pricing depends on studio, scope, volume, and deliverables. High-volume e-commerce work through Zeelum is priced for scale, while elevated, brand-led production through The Line Studios is scoped per project. Share your brief through the Contact page and Cake Media Group will return a tailored estimate.

Turnaround depends on volume and studio. Zeelum is engineered for speed and scale, producing hundreds of SKUs per day for high-volume e-commerce, while The Line Studios builds timelines around the complexity of elevated, brand-led production. Cake Media Group confirms a schedule once your scope is set.

Yes. Cake Media Group runs a referral and partner program that pays commission on referred fashion and beauty photography production projects, with higher commission tiers available based on deal value. Reach out via the Contact page for program details.

Cake Media Group regularly hires across its studios. Open roles at Zeelum and The Line Studios are posted on each studio's careers page, and general inquiries can come through the Cake Media Group Contact page.